At the start of October in 2020, Facebook’s content algorithm changed. People began to see more diverse content on their feeds. The typical feed went from having a lot of posts from a few creators/friends to fewer posts from more creators and friends. Over the last three months, I’ve been…

Social media is a special thing. It has allowed the exchange of information at a rate never-before-seen. His Majesty has envisioned a Digital Drukyul for all of us, and I believe that the best way to get there is for all of us to become digitally literate.

To some, digital…

In 2020, Telegram, a “secure” messenger app became popular in Bhutan for two reasons. First, in June of 2020, the Indian government banned several apps which included WeChat, Bhutan’s old favorite. People thought this meant WeChat was a compromised app that needed to be replaced. Or they thought the Bhutanese…

A few years ago, when I first started reading Marx and was eager to use my newfound Marxian lens to diagnose Bhutan, an older, more-well-read friend told me I would have to wait. Bhutan had very little capitalism. He described our political-economic status as a “feudal hangover.”

Not many years…

Not-to-scale silhouette of the Thimphu city ‘skyline’

Sometimes I find myself in the city in a faded T-Shirt, hemmed joggers, and messy hair. And it’s not a big deal, because it’s the city. Then I think about how it used to be. Traveling to the city was an event. You’d plan to go to ‘town’ or ‘bazar’…

The essay is my favorite form of writing because it is a tentative document that allows the writer to think things and write them in the moment. It lets me have tentative opinions, explain why I have them, and why I might change them in the future. And for the…

Phub Dorji

Copywriter and social media manager from Bhutan. Loves data too. Guy @Nyingnor.

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